65 Sales Clinchers

 1.With the pride you take in your home, Mary, you shouldn't compromise with this (refer to dirt pads) when it is so quickly and easily removed with your Rainbow, should you?

2. The Rainbow does up to 90% of the work for you, making your housework faster, easier and (show dirt pad) as you can see, more efficient. Wouldn't you agree Mary?

3. Good housekeeping, like every other occupation, requires good tools, doesn't it?

4. Cleaning house with an inefficient vacuum cleaner is like walking in a circle. When you're done, you're still in the same place-only more tired...and that's a frustrating feeling, isn't it?

5. Surely your (husband/wife) wouldn't object to spending $4 a day for a short while to make housework a lot easier would (he/she)?

6. Keeping a house clean is not fun and can be a difficult and thankless job. But I'm sure you can see how the new Rainbow can make your housework a lot easier, right, Mary?

7. You really can't afford not to own a Rainbow when you consider the money an inefficient cleaner can cost you.

8. Keeping a home clean is a never ending job, and a busy family like yours has only so many hours a day to spend. If anyone in the world deserves an efficient home care system-it's you Mary! Wouldn't you agree?

9. Mary, I'm sure you wouldn't spend the time vacuuming if you weren't interested in keeping your floors looking as nice as possible, am I right?

10. For above-the-floor cleaning and dusting, you need a hose-type cleaner. With your Rainbow, you'll have one of the most versatile hose-type cleaners on the market today.

11. As you know, the average vacuum cleaner just sits in the closet most of the time. But, with features like the ones you've just seen, you're likely to get a lot more use from your Rainbow, wouldn't you agree?

12.No one can afford to use.  a cleaner that just runs and doesn't clean, can they, Mary?

13. People justly purchase a refrigerator to protect their food dollars. You are even.  more justified. in purchasing a Rainbow to protect the thousands of dollars worth of flooring and furnishings in your home.

14. Rainbow's world class products are designed, engineered and manufactured to meet your needs- now and in the future.

15. You can postpone your Rainbow purchase, but you'll never postpone the flooring damage caused by this (show dirt pad). That makes sense, doesn't it, Mary?

16.(Hold up a dirt pad) You have been paying for the Rainbow for years- why not get it today and let it begin paying you?

17. You wouldn't think of washing your windows on only one side, Mary, and it makes less sense to clean just the surface of your carpeting, doesn't it? (Hold up a dirt pad)

18. (After carpet shampoo demo) As you know, Mary, the color scheme of your home will gradually become drab if the rugs and furnishings are not properly cleaned. Can you see how the Rainbow removes the dirt film and restores the colors you planned?

19. You have obviously invested a greal deal to make your home beautiful, Mary. The Rainbow can help you keep it this way. Wouldn't you agree?

20. Looking around your home, it's obvious that you appreciate quality, Mary. The Rainbow is a world class home care system of the highest quality, and as you know, quality is remembered long after the price is forgotten.

21. Mary and John, with a Rainbow of.  your own, you can start preventing the premature wear on your flooring and furnishings today!

22. Mary and John, the truest way to economy is to buy once and to buy right. Buying cheap merchandise to save money is like stopping a clock to save time. It just doesn't work, does it?

23.(Hold up dirt pad) Mary and John, this was the condition of your flooring up to today. The Rainbow can help you change that, wouldn't you agree?

24. Mary, I know you wouldn't leave this condition on top of your carpets, would you? And you certainly don't want to leave it IN your carpeting, do you?

25. When you are finished cleaning with your new Rainbow, the whole room looks and smells fresh and clean. You'll be proud of the results you get with a little effort and a little time.

26. Mary and John, the Rainbow will help you protect your flooring investments and keep them looking beautiful longer. Wouldn't you rather have your floors looking like this (show clean filter pad) rather than like this? (Hold up dirty filter pad)

27. Mary, by using your Rainbow on a regular basis, your floors will look and feel their best- and that's the way you want them, isn't it? And, Mary, you'd certainly use it if you had it, wouldn't you?

28. Your Rainbow will help you keep your home looking great and help your flooring investment last longer.

29. I'm sure you didn't realize this condition existed in your carpeting or that it could be so easily removed with a Rainbow. If you had, I would be you would have had a Rainbow long before now, wouldn't you?

30. Mary, doesn't; it make sense that the efficiency of your vacuum cleaner helps determine the cleanliness of your home?

31. (Hold up dirt pad) Mary and John, you wouldn't knowingly allow this condition to exist in the corner of your basement, under your stove or beneath your bed, so I'm sure you had no idea that your current system is leaving it in your carpet-am I right?

32. As you know, heavily soiled carpet is eventually a problem in every home. Can you see how the Rainbow can quickly and easily restore that "like new" look and feel?

33. (Hold up dirt pad) As you can see, the greatest percentage of dirt and grit in your home is in the floor coverings. It may not show on the surface, but it accumulates at the base of the nap, gradually giving the carpet a dingy, defeated appearance.

34. It gives you a good feeling to know all that dirt is coming out of your carpet, doesn't, John?

35. It takes special heavy duty equipment to clean anything as thick and bulky as a mattress, and the Rainbow really does the job, doesn't it, Mary?

36. When you add it up, 6 to 7 hours a day, we spend several years out of our life in bed. Doesn't it make sense that we should deep clean our mattress at least once a month for the same basic reasons that we wash our sheets or pillow cases?

37. John, I'm sure you wouldn't get into bed with this lying on top of the sheet, would you? Whether it's on top of the sheet or under it, it doesn't belong there, does it?

38. If your (husband/wife) needed something for (his/her) work that only costs $4 a day for a relatively short period of time, you wouldn't object to (him/her) buying it, would you? Then your (husband/wife) surely won't object to you spending $4 a day to make your work easier and more efficient, would (he/she)?

39. You're a good housekeeper, Mary,and you deserve to have the most efficient equipment possible, don't you?

40. In today's home, the Rainbow is not a luxury, it's a necessity. Once you've used t, you'll wonder how you ever got along without it!

41. What you will you save by waiting to purchase a Rainbow? Not your rugs, not your lungs, not even the $4 a day!

42. It isn't economical to save a little on a purchase and later find that you have lost ALL because that article you bought would not do the job.

43. Cleaning efficiency should be the main consideration in any vacuum cleaner purchase. It's more important than price, size.  or designs.

44. You like it! You want it! You need it! So why not have it now?

45. Mary,I would guess that after you have used your Rainbow for 30 days, no one would be able to take it from you!

46. It's reassuring to know that when the Rainbow comes out of the closet, the dirt comes out of your home.

47. With Rainbow, you get quality, reliability and performance. And, that's really what you should expect from a world class home care system, isn't it, Mary?

48. The satisfaction of a "Rainbow Clean Home" can't be measured by the dollars which represent the price of the Rainbow.

49. The Rainbow costs less money than many of the major appliances in your home, yet.  it renders a longer, more efficient, time saving service than most of them.

50.John and Mary, a dirt free home, for the price of a Rainbow, is too great a bargain to pass up...wouldn't you agree?

51. Don't think of what the Rainbow costs but of what it saves, and the many benefits it can give your family-now and in the future.

52. It's better to pay a little more get much more, than to pay a little less and get much less, isn't that so, John?

53. The cost of your Rainbow will soon be forgotten,but the benefits of its use will last for many years to come. Quality is remembered long after price is forgotten.

54. You have just seen how easy the Rainbow is to use. It's just as easy to own!You like it, you need it, you want it. Let's go to the kitchen table and I'll show you what it looks like on paper.

55. An inexpensive cleaner can cost more in the end because of the fewer years of use and the dirt damage that can result from its inefficiency.

56. The $4 a day that the Rainbow costs you probably won't alter your standard of living one bit. It won't make you any richer or any poorer. So why not get your Rainbow now and start enjoying a "Rainbow Clean Home" today?

57. If you had purchased your Rainbow a short while ago, it would have been paid for by now and you probably wouldn't have missed the few dollars it took a day to own it.

58. $4 a day makes little difference in your standard of living- but think of the difference the Rainbow will make in the cleanliness of your home.

59. After showing you the many benefits of owning a new Rainbow, it wouldn't be fair not to show you how easy it is for you to get one today, would it?

60. Mary and John, if you were getting the Rainbow today, you would want to trade in your old "cleaner" wouldn't you?

61. Of the two ways you can purchase your Rainbow, which do you prefer, the monthly installments or the cash payment plan?

62. (Hold up dirt pad) It's obvious the Rainbow is great at getting the dirt out, and if I could "give" you one, I know you'd put it to good use, isn't that right Mary?

63. John and Mary, I promise you, the "cost" of owning a Rainbow will soon be forgotten, but the benefits of removing this condition from your home (hold up dirt pad).  will last for years to come.

64. Mary, if you remove the hose from other cleaners, what can you use the cleaner for? Nothing! That's because.  other cleaners are only useful with a hose- no matter what the cost. But we have seen, the hose is only a SMALL part of the Rainbow!

65. Mary and John, can you begin to see why so many people say it doesn't cost to own a Rainbow-it pays...through the savings it creates!